Executive Summary

October 2024

A great opportunity exists in this emerging sector. We make fresh, healthy dog food – like no one else. Our ground-breaking innovation and unique approach set us apart. Spotting the market potential in 2019, we developed proprietary systems, methods, and highly-bioavailable recipes for canine nutrition.

We are now postured for accelerated growth and ready to scale as the sector begins to peak. We’ve secured nearly £750k in funding through grants and investments, achieved profitability, and continue to expand. We are tracking to fourfold growth by 2025. Valuations in the market have increased tenfold in recent years, reflecting the sector’s rapid growth trends.

Highlights

  • 24% growth in sales over 12 weeks 🚀
  • Company value forecasted to more than double over the next 18 months
  • Intangible assets with £3m value
  • Continuous revenue and net customer growth since day one
  • Ready to scale to 10 times current output
  • Other revenue channels active
  • £550k raised so far: 30 customer backers, 6 private investors
  • £200k in grant funding due to cutting-edge R&D
  • Five irresistible recipes, more in development
  • Social media and content production are on fire 🔥
  • A carefully and lovingly cultivated, highly ethical brand
  • A remarkable team of 8 staff members

Investment Overview

We are currently raising £105k and targeting a 2027 exit. This is a chance for investors who want to help fuel our growth. With our EIS approval, UK investors now benefit from significant tax relief. For a further conversation, feel free to book time with Duncan by following this link.

You can also download our Pitch Deck here.

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