Executive Summary

January 2026

We are offering our customers and networks an opportunity to be small part of Phoenix Bark (from €900), we wouldn’t be here without your support 🤗

We got our full launch underway in 2024 and raised successfully all last year; we’ve doubled in size since then. We’ve passed break-even – with steadily improving profitability on the core product production. This year we’ve begun a project to take Phoenix Bark into retail too!

This current raise is open to our customer networks, as well as being published more widely to Angel networks and larger scale investors. We’ve over 60 investors on board already, mostly our customers! 🙂

Key milestones

• 2025 Irish Country Magazine – Irish Made Awards – Winner! 🏆
• First and still the only company in the World to wrap fresh (or ‘wet’) dog food in paper 🎯
• Every nutrient in every balanced and complete recipe comes entirely from wholefoods, no synthetics!
• Sales at record levels – over 100% growth in the last 24 months 🚀
• Company value forecasted to approximately double over next 2-3 years
• Continual revenue and net customer growth since Day 1
• Infrastructure – ready to scale to x5 current output
• Other revenue channels growing well
• Retail expansion in R&D phase, with significant grant funding support
• €750k in investment raised to date, €375k in grant funding
• Five irresistible recipes, more in development
• Well over one-hundred, exclusively 5-star customer reviews
• A very carefully, lovingly-cultivated brand
• A quite simply exceptional team of 9 staff

Investment Overview

We exceeded our first phase targets with customer and private investment; this supported streamlining and record growth; we’re now optimised and all set to get ten times bigger! And we’ll be raising funding to support this over the coming months…

So, if you have the appetite and want to get your teeth into the fresh dog food market together 😋 – book in with Duncan by following this link.

We’d love to share more about what we’re building – and how you can be part of it. There’s no pressure, just an opportunity to see if it’s something you’d like to be a part of 💛🐶