The growing independent The Irish Daily Mail - You Magazine - Saturday 3rd May, 2025 Not all success stories in the Irish dog industry involve large companies. Phoenix Bark, founded by Kathy and Duncan, is a small independent dog food brand that has made a significant...

We use wild Irish venison and the supply is governed by seasonal licensing. This means that we can only use male deer at certain times of year. One of these periods is early spring, a period when the stags are also in rut. This brings a slightly musky aroma to the...

Though it doesn’t always happen, sometimes never at all – we’ve learned through detailed research and comprehensive quality checks that moisture loss can sometimes reduce pack weight by up to 5% by the time it reaches the bowl. Importantly, this does not...

February is Pet Dental Health Month Over 80% of dogs over the age of three have some form of periodontal disease. We’ve already shared information on The Link Between Canine Dental Health and Overall Wellness and how poor dental health can have a profound negative...

We are thrilled to announce the addition of Dr Conor Brady's Pro Thyroid Dental and Gut Regen12 to our range of products in our customer shop. Dr Brady has long been a trusted name in canine nutrition and wellness and his commitment to creating innovative,...

Yesterday, I stepped into a room alive with warmth and joy. Everywhere I looked, people were smiling, cuddling their dogs, sharing laughter  and radiating a pure love that filled the air. At the heart of it all, a crackling fire glowed, casting a cosy warmth,...

I’ve been passionate about recommending bone broth to our customers for years! It’s such a great way to get even the fussiest dogs to enjoy their meals, keep senior pups hydrated and aid in healing leaky guts, which can be a real challenge for those dealing with...

Many dog guardians are concerned when they see their dogs eating poo . While these behaviours may seem alarming, they can have natural explanations that can be addressed through diet and environment. Let's explore why these habits occur and how you can manage them....