March 2025
A great opportunity exists in this emerging sector. We make fresh, healthy dog food – like no one else. Our ground-breaking innovation and unique approach set us apart. Spotting the market potential in 2019, we developed proprietary systems, methods and highly-bioavailable recipes for canine nutrition.
We are now postured for accelerated growth and ready to scale as the sector begins to peak.
We’ve secured £500k in private investment across 5 rounds so far, with 32 customer investors and 6 private investors on board. We’ve achieved profitability and are tracking towards fourfold growth by 2025. We’ve received over £100k in grant funding already, with another £100k to come in 2025. Valuations in this space have increased tenfold in recent years — confirming the sector’s rapid upward trajectory.
Investment Opportunity – Final £15k Remaining
We are closing our current £105k round in five £21k mini-rounds.
In our final mini-round of funding – only £15k remains available.
- Current valuation: £3m pre-money
- Revaluing in May 2025 to £4.1m as our intangible assets move onto the balance sheet
- Share price: £296
- Minimum investment: 2 shares – £592
- EIS approved – 30% tax relief available
- Convertible loans accepted – 6 month term, £2.5k minimum with conversion option before May revaluation
Invest now to secure shares before the May valuation uplift
Our Story So Far
- First in the world to wrap wet dog food in sustainable paper
- 14-camera monitored clinical traceability – from farm to bowl
- Fully automated weekly production and meal planning
- No plastic, no synthetics, no compromise
- 1,200+ dogs being fed – and counting
- Customer lifetime value over £10k
- Churn rate just 2% – mostly due to dogs passing on
Our IP base, loyal customer community and efficient recurring revenue model put us in a unique position to scale – with minimal waste and major traction.
Looking Ahead – May Revaluation & Next Raise
In May 2025, we will finalise our balance sheet revaluation to £4.1m, reflecting our intangible asset estate and established IP.
This is the last chance to invest at our current valuation.
The next raise will open post-revaluation with a new share price.
Feel free to book time with Duncan by following this link.
You can be walked through our Pitch Deck in a 30 minute call with Q&A.
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